The Welotec logo consists of a symbol (icon) and a wordmark. Both elements should generally be used together to strengthen the brand’s recognizability. The "Welotec" wordmark must never be used in isolation; it should always appear in conjunction with the icon.
Welotec Design Assets and Brand Guidelines
With our 2024 brand relaunch, Welotec introduces a revitalized visual identity that clearly communicates our core values and commitment. This page provides detailed information on our brand’s design assets, along with updated guidelines for external representation. These resources are crafted specifically for our partners, clients, and all stakeholders interacting with Welotec. They ensure a consistent, professional, and authentic brand presentation, supporting you in representing Welotec effectively across all communications and platforms.
Brand Essentials: Logo, Colors and Typography
The Core of Our Brand Identity
Our Logo
Logo: Grid, Spacing and Clear Space
Emblem: Grid, Spacing and Clear Space
Minimum Sizes
Using Our Logo
dos and don'ts
Welotec's Core Colors
The primary colors of the Welotec design are Rocket Science Red and Space Blue, predominantly used in combination with Mission White. These colors define the brand's visual identity and should be the main focus in design applications. It is essential that they are used with a strong shape contrast when placed directly against each other. For smaller shapes, this direct combination should be avoided, and Mission White should be used as a high-contrast alternative.
The color scheme is complemented by Neutral Gray, a subtle additional tone, as well as accent colors specific to Welotec's focus areas:
- Energetic Yellow for the Energy sector
- Productive Turquoise for the Productivity sector
In use, Rocket Science Red, Space Blue, and Mission White hold the highest proportion in the design. The accent colors Energetic Yellow and Productive Turquoise are applied sparingly and solely as highlights for their respective sectors. This ensures a balanced and professional appearance throughout the design system.
Corporate Typography Guidelines
Corporate Typeface
Our corporate typeface is Source Sans Pro (now updated as Source Sans 3), a modern, clean sans-serif font used consistently across all communication materials. It reflects our brand values: professional, approachable, and high-quality. Substitutions are not permitted unless technical limitations require the use of a sans-serif system font. This ensures a cohesive brand appearance.
Font Sizes and Scaling
Our typography follows the Golden Ratio (1:1.618) to create harmonious proportions between text sizes, with body text as the base. Headline sizes are calculated accordingly and rounded to whole numbers for optimal readability.
This typographic hierarchy enhances clarity, structure, and effective communication.
Consistent Communication
Our Boilerplate
Boilerplate Access and Best Practices
Full Boilerplate
"Welotec" done right:
Your Guide to writing the Welotec Brand Name
The brand name Welotec, which stands for "We Love Technology," should always be written as "Welotec" with a capital "W" and the rest in lowercase. This consistent spelling reinforces our brand identity and ensures clarity across all communications.
Dont's:
- Do not write the name in all uppercase: WELOTEC
- Do not write the name in all lowercase: welotec
- Do not use variations like WeLoTeC, WeloTech, or similar.
- Do not add spaces, hyphens, or other characters: We-lotec or Wel otec.
- Do not apply stylistic effects like italics, underlines, or special fonts unless specified in the branding guidelines.
By using "Welotec" correctly, we highlight our passion for technology and maintain a strong, consistent brand image.
Get our Brand Assets
For our Team
Download the files you need directly and easily using the provided link. Everything you need is just a click away.
For Our Partners, Agencies, and Stakeholders
Looking for specific information or files? No problem! Whether you're a trusted partner, a creative agency, or a valued stakeholder, we've got you covered. Reach out to your partner manager or submit your request using our convenient form to access the materials you need.
Have questions or need assistance?
Our team is always here to help.
Just get in touch – we’re happy to support you!
