Design Assets and Brand Guidelines

The Welotec logo consists of a symbol (icon) and a wordmark. Both elements should generally be used together to strengthen the brand’s recognizability. The "Welotec" wordmark must never be used in isolation; it should always appear in conjunction with the icon.

The symbol may be used on its own, especially in cases where the wordmark is already present in the context, such as on social media where the brand name appears alongside the image in the profile. This approach maintains brand recognizability and allows for flexible use. The symbol alone is also permitted as a favicon in browsers or in particularly small formats to ensure a clear and legible display.

The logo grid defines the proportions, spacing and arrangement of each element within the logo. It ensures a balanced and harmonious appearance, regardless of application size.

The clear space around the logo defines the minimum distance that must remain free of other graphic elements or text. For the Welotec logo, the standard clear space should be 1.5 times the designated base measurement around all sides. This clear space ensures that the logo remains clear and readable, without interference from other design elements, preserving its visual impact.

The Welotec emblem requires clear protective zones to ensure its impact and visibility. The protective zone is based on one-quarter of the height of the top element of the emblem. The minimum distance is 0.5 of the emblem's width and height.

This zone ensures that the emblem remains undisturbed and clearly perceptible. The height of the top element of the emblem, defined as 1y, serves as the reference measure for calculating the protective zones. No additional text, lines, or graphic elements may be placed within the red-marked area to preserve the visual impact of the emblem.

To ensure the readability and recognizability of the logo, specific minimum size requirements apply. The full logo, including the wordmark, symbol and slogan, must be at least 45 mm in print and no less than 127 pixels in digital applications.

For smaller applications, the slogan should be omitted. The wordmark and symbol without the slogan require a minimum size of 25 mm in print and 70 pixels for digital formats.

Since the symbol is highly recognizable and iconic, it may be used at even smaller sizes. The minimum size for the symbol alone is 3 mm in print or 8.5 pixels in digital formats